This week’s articles discuss the details on Cyber Monday’s record-breaking performance, ways to effectively ramp up holiday marketing efforts, the increased impact of mobile during the busiest shopping days of the year, and more.
- Cyber Monday ranks as the biggest online shopping day in the US [Internet Retailer]: Cyber Monday managed to hold on as the largest holiday shopping day — beating out Black Friday.
- 5 Ways To Ramp Up Your Marketing To Get the Most Out Of This Holiday Season [Forbes]: Boosting visibility on social media and leveraging email could help with holiday marketing success.
- Mobile makes big gains over Thanksgiving weekend [Internet Retailer]: Mobile sales over the Thanksgiving weekend increased 28 percent over last year.
- Cyber Monday Is Bigger Than One Day [E-Commerce Times]: Cyber Week, and even events outside the traditional Black Friday and Cyber Monday events, are growing more popular with consumers.
- Consumers buzz about Black Friday and Cyber Monday online [Internet Retailer]: Social-media postings about deals increased more than 51 percent.
- Retail Clicks Beating Bricks: 4 Ways Brick-and-Mortar Stores Can Recover [Forbes]: Some ways that online merchants can increase in-store sales include buy online, pick up in-store; promotions, and contests.
- Shoppers shift to websites from stores during Thanksgiving weekend [Internet Retailer]: In-store shopping fell by 3.7 percent, while online shopping increased by 4.2 percent compared to last year.
- 5 ways to use real-world insights and data analytics to engage with consumers visiting stores [Mobile Commerce Daily]: Understanding in-store footfall, piecing together the customer journey, and engaging consumers in real time can help organizations engage consumers.
- Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search [Skift]: An additional platform that travel companies are starting to explore is voice search.
- How and when consumers open emails from travel brands [Tnooz]: Open rates are higher on Saturdays, while Mondays have the highest desktop open rates.
- What Airbnb Trips Means for Airlines — Digital Marketing News This Week [Skift]: As Airbnb moves to own more of the relationship with travelers, the long-term impact could be felt with airlines.
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